Throughout history, humans have been inspired by nature's harmony. The balance and symmetry of the world around us achieves a perfection that many cultures have tried to emulate.

Such a quest was embodied by the ancient Greeks in the Golden Section – the mathematical concept that divides a line in two so that the smaller part has the same relationship to the larger as the larger does to the whole.

The Golden Rectangle was drawn from that idea – a pattern that the Greeks realised would deliver the perfect spiral forms of the natural world. We find this pattern in the leaves around a stem, the seeds inside a flower and the curvature of a nautilus seashell.

These attributes are captured in Print Counsel's identity. Our service offer is symbolised by the simplicity of a roll of paper rendered to create the ultimate form and the sophistication of the golden rectangle – the meeting place of people who are passionate about print.